The results of a survey that had 5,000 participants over 18 years old in Russia
revealed that people are interested in knowing where their groceries come from.
The survey, which was conducted from December 10-14, revealed that 68% of respondents confirmed ther interest in knowing about the country of origin and or the manufacturer of their food products.
Overall, women were more interested in this question than men - 71% to 65%, respectively. The younger generation was least of all interested in this geographic factoid, approximately 50% of this demographic. Eighty percent of respondents over 45 years of age reported that they choose products according to its origin.
A large portion of the respondents said that they prefer domestic products in almost all product categories except for alcohol. For example, 86% of respondents would choose domestic vegetables
over analogous imported items.
There was also a question regading Russians; preference in trade points, and the most popular format is supermarkets 'near home': 65% of respondents reported that they frequent stores that are close to home, 33% said that they go to the store that is near their work. Prices at retail stores closer to home were characterized as "accepting entries" by 43% of respondents.
FruitNews article (Russian): http://www.fruitnews.ru/home-page/vegetables/45621-rossiyane-interesuyutsya-geografiej-proiskhozhdeniya-produktov-v-magazinakh.html?utm_source=newsletter_762&utm_medium=email&utm_campaign=samye-svezhie-novosti-fruitnewsSource: http://regnum.ru/news/2073887.html